Book My Free Blueprint Call Core · 01
Meta Ads
Facebook + InstagramOwner-led video ads filmed on real jobs, aimed at the homeowners in your area who can afford your work.
- Ad scripts, editing & creative
- Lead forms that filter tire-kickers
- Optimized toward closed jobs
★★★★★200+ contractors partnered$100M+ sales generated
The Growth Partner Behind 200+ Contractor Businesses.
Meta + Google ads, creative, websites and sales coaching built to close jobs, with every dollar tracked from first click to signed contract.
Closed · last 48h
$45,077KonradGainesville, TX · 12h ago
$2,053RobertSuccasunna, NJ · 17h ago
$8,025RyanMurfreesboro, TN · 18h ago
$7,947RobWest Bend, WI · 1d ago
$9,302ShayKahului, HI · 1d ago
$15,105AndrewSarasota, FL · 1d ago
$5,960GabrielGrand Ledge, MI · 1d ago
$1,500ManuelKingsburg, CA · 1d ago
$12,596ChristopherCalgary (highfield / Burns Industrial), AB · 1d ago
$13,722AndrewPunta Gorda, FL · 1d ago
$11,200JosephBarnegat, NJ · 1d ago
$45,077KonradGainesville, TX · 12h ago
$2,053RobertSuccasunna, NJ · 17h ago
$8,025RyanMurfreesboro, TN · 18h ago
$7,947RobWest Bend, WI · 1d ago
$9,302ShayKahului, HI · 1d ago
$15,105AndrewSarasota, FL · 1d ago
$5,960GabrielGrand Ledge, MI · 1d ago
$1,500ManuelKingsburg, CA · 1d ago
$12,596ChristopherCalgary (highfield / Burns Industrial), AB · 1d ago
$13,722AndrewPunta Gorda, FL · 1d ago
$11,200JosephBarnegat, NJ · 1d ago
Same team · new look
New logo. Same high performance.
Since 2020 · The #1 agency for painters
Today · The growth partner for every contractorSame ownership. Same team. Same high performance. Just now helping more contractor industries move Forward.
What's included
Everything you need to grow. One partner.
Three core services that bring in the leads, plus the coaching, community, training and software that turn them into signed jobs.
Core · 02
Google Ads
Search + Local ServicesShow up first when a homeowner is searching for exactly what you do. The highest-intent lead there is.
- Search & Local Services Ads
- Keyword + ZIP targeting
- Calls & forms tracked to the sale
Core · 03
Website Development
Sites + quote funnelsHigh-converting websites and quote funnels built to turn clicks into booked estimates.
- Custom contractor websites
- Quote funnels & landing pages
- Built for speed on mobile
Also includedEvery partnership comes with
Weekly coaching calls
Led by 8-figure contractors.
24/7 community access
Our private community of contractors, any time, day or night.
Training library
Content, appointment setting, sales, production and more.
Pulse software
Our custom software: full marketing data from lead to sale.
Lead velocity
Book My Call →
Across all our clients, we add ~6,000 new leads every month.
Per month~6,000new leads
→
Per day~200new leads
→
Per hour~8.33new leads
→
Every
7min
a new lead landsWant in?
Book your call today and we can have leads coming into your business in as quickly as 7 days.
Next lead for one of our clients in ~7:00 · at our average pace
200+Contractors partnered
$100M+Sales generated for clients
45New contractor millionaires
★★★★★
210+5-star Google reviewsClient wins of the week
Last week's top 5 closed $257K.
Every Monday we feature the clients who closed the most from our leads the week before, at 15x return or better. Same graphics we post every week. Real owners, real numbers.
Client win#1 this week
OCT 5 – 11, 2026Return on ad spend
76.7x
Matt PourierOak Interiors
$818Ad spend · 7 days
→$62,767Revenue · 7 days
Results: FMM Pulse · 3 jobs closed · 1.3% cost of marketing
Client win#2 this week
OCT 5 – 11, 2026Return on ad spend
20.4x
Daniel ThayerIntegrity Painting
$2,855Ad spend · 7 days
→$58,120Revenue · 7 days
Results: FMM Pulse · 6 jobs closed · 4.9% cost of marketing
Client win#3 this week
OCT 5 – 11, 2026Return on ad spend
38.5x
Andrew CurtisGulf Coast Painting & More
$1,248Ad spend · 7 days
→$48,117Revenue · 7 days
Results: FMM Pulse · 4 jobs closed · 2.6% cost of marketing
Client win#4 this week
OCT 5 – 11, 2026Return on ad spend
92.4x
Satori StahlStahl Painting Company
$518Ad spend · 7 days
→$47,838Revenue · 7 days
Results: FMM Pulse · 1 job closed · 1.1% cost of marketing
Client win#5 this week
OCT 5 – 11, 2026Return on ad spend
41.4x
Christopher RodriguezSmart Painting Colours
$965Ad spend · 7 days
→$39,903Revenue · 7 days
Results: FMM Pulse · 5 jobs closed · 2.4% cost of marketing
01 / 05
Week of Oct 5 – 11, 2026Closed · 7 days
Active clients at 15x+ ROAS, ranked by closed revenue from FMM leads, Mon Oct 5 – Sun Oct 11, clients with $100+ in ad spend that week (Pulse). CAD accounts shown in CAD and ranked in USD. Refreshed every Monday.
Major wins
Real owners. Life-changing numbers.
Pulse-verified results and the owners' own words. No stock photos, no made-up case studies.
Client storyRuss grew Peach Painting from $1.5M to $8M and is on track for $15M. $1.3M of it closed straight from our leads.
Russell PeachPeach Painting · FL
● Pulse verified$1.1M
Closed from FMM leads in Konrad's first 9 months, at a 26x return. Biggest single job: $60,448.
Konrad DerheimDerheim Painting · OK
Client storyAnnual revenue in three years. “More financial freedom, more time with our family.”
Ryan EzzellPaintPro · TN & FL
● Pulse verified70.9x
$2,937 in ads turned into $208,366 in closed jobs in a single month (July 2026).
Christopher RodriguezSmart Painting Colours
Client story“Before we met Lucas, we were about to lose our home.”
Manny Villegas47 Painting · CA
● Pulse verified$199K
Closed in one month on $3,630 of ad spend. $1.4M from our leads overall.
Alex CorralCabinet Coating Kings · FL
● Pulse verified$205K
Closed in April 2026 on $4,755 of spend: a 43x month.
Ryan PettisPettis Painting · MN
Client story$2.2M
“We did $2.2M this year, with $1M from FMM leads alone.”
Nick KelleyElite Paint Home Renovations · MI
● Pulse verified$238K
CAD closed in September 2026 alone, a 19.8x month.
Brennan LanePeanutbutter Painting · BC
Top ads · last 30 days
The ads behind the numbers.
Our 7 best-performing client ads right now, ranked by the jobs they closed in the last 30 days: $192K in sales from 225 leads. Every number traced from the ad to the signed contract in Pulse.
TOP AD · LAST 30 DAYS
Cabinet Refinishing - Video
Leads85
Sales9
Revenue$49,504
NSLI$582
NSLI = net sales per lead issued
Cabinet Coating Kings
Alex Corral
#01Alex Corral
TOP AD · LAST 30 DAYS
Exterior Painting - Video
Leads64
Sales9
Revenue$44,043
NSLI$688
NSLI = net sales per lead issued
Peach Painting
Russell Peach
#02Russell Peach
TOP AD · LAST 30 DAYS
Interior Painting - Video
Leads43
Sales5
Revenue$27,476
NSLI$639
NSLI = net sales per lead issued
Smart Painting Colours
Christopher Rodriguez
#03Christopher Rodriguez
TOP AD · LAST 30 DAYS
Cabinet Refinishing - Video
Leads10
Sales3
Revenue$21,239
NSLI$2,124
NSLI = net sales per lead issued
47 Painting
Manuel Villegas
#04Manuel Villegas
TOP AD · LAST 30 DAYS
Exterior Painting - Video
Leads12
Sales7
Revenue$17,457
NSLI$1,455
NSLI = net sales per lead issued
PaintPro
Ryan Ezzell
#05Ryan Ezzell
TOP AD · LAST 30 DAYS
Interior Painting - Video
Leads4
Sales1
Revenue$16,998
NSLI$4,250
NSLI = net sales per lead issued
Dandy Painting
Tom Sullivan
#06Tom Sullivan
TOP AD · LAST 30 DAYS
Interior Painting - Video
Leads7
Sales3
Revenue$14,825
NSLI$2,118
NSLI = net sales per lead issued
Pettis Painting
Ryan Pettis
#07Ryan Pettis
Pulse, rolling 30 days to Oct 12, 2026. Leads = leads from that ad created in the window; sales/revenue = jobs closed in the window from that ad's leads. Refreshed weekly.
Industries we serve
Built for contractors. Proven across trades.
The same owner-led ads, fast follow-up and close-tracking that built 45+ contractor millionaires, running for home-service contractors in every trade across North America.
Painting
Interior · exterior · commercial
PaintPro: $1.54M closed from our leads
Cabinet refinishing
Kitchens · cabinets · built-ins
Cabinet Coating Kings: $1.43M
Epoxy & concrete coatings
Garage floors · patios · commercial
Strata Coating: $36,940 in one week
Flooring
Hardwood · LVP · refinishing
Same tracked-to-the-sale system
Remodeling
Kitchens · baths · whole-home
Same tracked-to-the-sale system
Decks & fencing
Decks · fences · staining
Same tracked-to-the-sale system
Brick & masonry
Brick · stone · chimneys · hardscape
Same tracked-to-the-sale system
Junk removal
Cleanouts · estates · haul-away
Same tracked-to-the-sale system
Window cleaning
Residential · storefront · screens
Same tracked-to-the-sale system
Plumbing & HVAC
Service · installs · maintenance
Same tracked-to-the-sale system
Landscaping
Design · sod · maintenance
Same tracked-to-the-sale system
Seasonal services
Christmas lights · snow removal
Same tracked-to-the-sale systemPulse · our tracking platform
Every ad. Every lead. Every dollar closed.
Most agencies send you a clicks report. Every FMM client gets Pulse: one login, on desktop or phone, showing the leads, appointments and signed jobs our ads produced, and exactly what each one cost.
Pulse · Performance Report
Powered by 
Summit Ridge Painting Co.
Jake Morrison📅 Date Added To Pulse: March 12, 2026Filter by Date Range
🕒 Time Period: Last 30 Days
📅 Sep 03, 2026 - Oct 03, 2026
Performance Metrics
Ad Spend$8,450.00
↑ 5.89% (+$470.00)
vs Previous PeriodLeads142
↑ 20.34% (+24.00)
vs Previous PeriodCost per Lead$59.51
↓ 12.01% (-$8.12)
vs Previous PeriodAppointments61
↑ 29.79% (+14.00)
vs Previous PeriodAppt Set Rate42.96%
↑ 7.85% (+3.13%)
vs Previous PeriodCost per Appointment$138.52
↓ 18.41% (-$31.26)
vs Previous PeriodCloses19
↑ 46.15% (+6.00)
vs Previous PeriodClose Rate31.15%
↑ 12.61% (+3.49%)
vs Previous PeriodCost per Close$444.74
↓ 27.55% (-$169.11)
vs Previous PeriodRevenue$226,480.00
↑ 60.28% (+$85,180.00)
vs Previous PeriodROAS26.80x
↑ 51.37% (+9.10x)
vs Previous PeriodAverage Job Size$11,920.00
↑ 9.67% (+$1,050.77)
vs Previous PeriodSample account with illustrative numbers. Real client dashboards are private to each client.
Websites & funnels we build
Sites that sell before you show up.
Hover any browser to scroll the real site. Built by our in-house web team for clients we run ads for.
Case · Putnam Coastal
Ads bring them in. The website closes the gap.
Every site we build is wired for paid traffic: native forms that pass UTM data to your CRM, click-to-call everywhere, proof above the fold, and the Meta pixel installed right, so every lead traces back to the ad that produced it.
Watch the 2025 Millionaire Club awardsThe Forward Media Millionaire Club
They added $1M+ from our leads alone.
Every year we bring them on stage at PaintCon and hand them the plaque. Not for spend. Not for leads. For a million dollars in closed jobs from Forward Media campaigns. 45+ contractor millionaires and counting.
Don't take our word for it
Hear it from the owners.
Unscripted. Filmed at PaintCon, on stage and on the job. Tap any video to play it right here.
Lucas is an innovative leader in the marketing space. He’s charismatic, caring, and results driven. Book a time with him and trust me, you’ll feel the exact same way!
★★★★★
I’ve worked with three agencies in the last year and Forward Media Marketing is the only company I trust for our ads. After switching over to them we saw our results double overnight. Yes, double!
★★★★★
The video wall13 owner testimonials · hover to pause
The close feed
Every signed job hits the feed.
Straight from our FMM × DripJobs close channel. When a client closes a Forward Media lead, it posts automatically. Customer names redacted.
5,255+jobs closed from our leads, tracked in Pulse
I want my own close feed →FMM x DripJobsAPP
Joe just CLOSED a new FMM lead! 💰
Customer Name: Frank
Customer Source: Facebook
Job Amount: $13,410
FMM x DripJobsAPP
George just CLOSED a new FMM lead! 💰
Customer Name: Adam
Customer Source: FMM FB Lead Form
Job Amount: $13,000.01
FMM x DripJobsAPP
Evan just CLOSED a new FMM lead! 💰
Customer Name: Veronica
Customer Source: FMM FB Lead Form
Job Amount: $5,100
FMM x DripJobsAPP
Alex just CLOSED a new FMM lead! 💰
Customer Name: Piper
Customer Source: FMM Facebook Lead Form
Job Amount: $6,750
FMM x DripJobsAPP
Alex just CLOSED a new FMM lead! 💰
Customer Name: Madelyn
Customer Source: FMM FB Lead Form
Job Amount: $8,450
FMM x DripJobsAPP
Joe just CLOSED a new FMM lead! 💰
Customer Name: Frank
Customer Source: Facebook
Job Amount: $13,410
FMM x DripJobsAPP
George just CLOSED a new FMM lead! 💰
Customer Name: Adam
Customer Source: FMM FB Lead Form
Job Amount: $13,000.01
FMM x DripJobsAPP
Evan just CLOSED a new FMM lead! 💰
Customer Name: Veronica
Customer Source: FMM FB Lead Form
Job Amount: $5,100
FMM x DripJobsAPP
Alex just CLOSED a new FMM lead! 💰
Customer Name: Piper
Customer Source: FMM Facebook Lead Form
Job Amount: $6,750
FMM x DripJobsAPP
Alex just CLOSED a new FMM lead! 💰
Customer Name: Madelyn
Customer Source: FMM FB Lead Form
Job Amount: $8,450
FMM x DripJobsAPP
Alex just CLOSED a new FMM lead! 💰
Customer Name: Madelyn
Customer Source: FMM FB Lead Form
Job Amount: $8,450
FMM x DripJobsAPP
Damian just CLOSED a new FMM lead! 💰
Customer Name: Todd
Customer Source: FMM FB Lead Form
Job Amount: $5,300
FMM x DripJobsAPP
Skylar just CLOSED a new FMM lead! 💰
Customer Name: Dawn
Customer Source: FMM FB Lead Form
Job Amount: $5,580
FMM x DripJobsAPP
Jordan just CLOSED a new FMM lead! 💰
Customer Name: Rita
Customer Source: FMM FB Lead Form
Job Amount: $7,279.97
FMM x DripJobsAPP
Jordan just CLOSED a new FMM lead! 💰
Customer Name: Patrick
Customer Source: FMM FB Lead Form
Job Amount: $4,500
FMM x DripJobsAPP
Joe just CLOSED a new FMM lead! 💰
Customer Name: Frank
Customer Source: Facebook
Job Amount: $13,410
FMM x DripJobsAPP
Alex just CLOSED a new FMM lead! 💰
Customer Name: Madelyn
Customer Source: FMM FB Lead Form
Job Amount: $8,450
FMM x DripJobsAPP
Damian just CLOSED a new FMM lead! 💰
Customer Name: Todd
Customer Source: FMM FB Lead Form
Job Amount: $5,300
FMM x DripJobsAPP
Skylar just CLOSED a new FMM lead! 💰
Customer Name: Dawn
Customer Source: FMM FB Lead Form
Job Amount: $5,580
FMM x DripJobsAPP
Jordan just CLOSED a new FMM lead! 💰
Customer Name: Rita
Customer Source: FMM FB Lead Form
Job Amount: $7,279.97
FMM x DripJobsAPP
Jordan just CLOSED a new FMM lead! 💰
Customer Name: Patrick
Customer Source: FMM FB Lead Form
Job Amount: $4,500
FMM x DripJobsAPP
Joe just CLOSED a new FMM lead! 💰
Customer Name: Frank
Customer Source: Facebook
Job Amount: $13,410
How it works
From first call to full calendar.
No 40-page proposals. No 90-day "learning phase" excuses. A clear plan, a fast launch, and numbers you can check every morning.
01
Book your Blueprint call
We audit your market, numbers and current marketing, then map exactly how many jobs we'd target and what it takes to get there.
02
We build & launch
Creative, targeting, lead forms, website fixes and CRM hookups, done for you. Leads can be coming in within 7 days of your call.
03
Scale with Pulse
Weekly optimizations and weekly coaching, tracked to closed revenue. When it's working, we pour fuel on it.
"We did $2.2M this year, with $1M coming from FMM leads alone."
Nick Kelley · Elite Paint Home Renovations"After switching over to them we saw our results double overnight."
Spencer Heyward · SwiftHand Painting
Hosted by Lucas Jensen
PaintCon: the industry's biggest stage. We built it.
The world's largest event for painting contractors. Five tactical days of sales, marketing, AI, leadership and operations from operators running $5M–$400M companies, headlined by Tommy Mello.
Fort Lauderdale, FL · Nov 18–22, 2026
0Contractors & leaders
0Operator speakers
5Days, nothing gatekept
Meet the founder
Lucas Jensen
Lucas started Forward Media Marketing in 2020 with one belief: contractors deserve a marketing partner that understands their business completely, not one learning on their dime.
Today FMM is the growth engine behind 200+ contractor businesses across North America, the host of PaintCon, the voice behind The Forward Thinking Podcast, and the team behind the Forward Media Millionaire Club.
2020Founded
200+Contractors grown
$100M+Tracked sales
The people behind the numbers
Not a faceless agency. You'll know us by name.
Lucas, the team and our clients: on stage, in the studio, at the plaque ceremony and in the gym. This is the network you plug into.
Your market · your growth
Ready to be our next million-dollar story?
Free · 45 minutes · No pressureHere's what you walk away with
FAQAds + lead-flow teardown
We pinpoint where your ads, lead flow and follow-up speed are leaking jobs.
Your market's real numbers
Cost per lead, estimates and booked jobs to expect in your city and trade.
The ad angles winning right now
The exact creative angles booking jobs for contractors like you today.
Your launch roadmap
A clear plan to get leads coming in, in as little as 7 days.
100% freeNo hard sellStraight yes/no on fit
Straight answers.
Who do you work with?
Established home-service contractors doing roughly $300K to $15M+ a year: painting, cabinet refinishing, epoxy and garage floors, concrete coatings, masonry, siding, flooring, remodeling and more. If you have crews (or subs) ready for more work and someone who answers new leads fast, we should talk.
How fast will I see leads?
Most clients see leads within 24 to 48 hours of launch. From there we optimize weekly toward booked estimates and closed jobs, not cheap clicks.
How do I know it's actually working?
Every lead, appointment and closed job is tracked back to the ad that produced it in Pulse, our client dashboard. You'll see spend, revenue and ROAS in one place, updated daily. It's how we know our clients have closed $100M+ in tracked sales.
What's included beyond the ads?
Meta + Google campaigns, creative production and scripts, CRM and lead-flow setup, weekly coaching on speed-to-lead and closing, access to our contractor community, and a dedicated strategist plus client success manager on your account.
Do I need to film content?
A little goes a long way. Owner and sales-rep videos filmed on real jobs are our best performers, because homeowners trust the person who'll actually show up. We send you the scripts; our creative team does the rest.
Is there a long-term contract?
We'll walk through options on your Blueprint call. We'd rather keep you with results than with paperwork, which is why we track everything to the dollar.
Do you work in French or Spanish?
Yes. Our sales and fulfilment teams serve you in English, French and Spanish, from your first call through onboarding and ongoing management.
Keep learning · free
Watch what the top 1% are doing.
Real operators, real numbers, nothing gatekept. Binge the channel and The Forward Thinking Podcast before your call.
Video61K views
Video39K views
Video35K views
AwardsNew
Podcast
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PodcastArticles & guidesAll resources →
Meta Ads7 min read · Oct 4, 2026Facebook Ads for Contractors: Why Owner-Led Video Beats Stock Photos
The single biggest lever in contractor ads isn't the budget or the targeting. It's whose face is on the screen.
Read the guide →
Sales6 min read · Oct 4, 2026Speed to Lead: How Contractors Win the Job in the First Five Minutes
You paid for the lead. Whether it turns into a signed job is usually decided by how fast someone calls back.
Read the guide →
Tracking & ROI6 min read · Oct 4, 2026Cost Per Lead Is Lying to You: Track Contractor Marketing to the Signed Job
Cheap leads feel great until you look at the bank account. Here's how to measure what actually matters: revenue per dollar spent.
Read the guide →