Book My Free Blueprint Call Core · 01
Meta Ads
Facebook + InstagramOwner-led video ads filmed on real jobs, aimed at the homeowners in your area who can afford your work.
- Ad scripts, editing & creative
- Lead forms that filter tire-kickers
- Optimized toward closed jobs
About Forward Media
Built for contractors. Obsessed with results.
Since 2020 we've been the marketing team behind some of the fastest-growing contractor businesses in North America. In-house, US and Canada-led, and serving you in English, French and Spanish.
200+
Contractors partnered
$100M+
Sales generated
45
New contractor millionaires
210+
5-Star Google reviews
Meet the founder
Lucas Jensen
Lucas started Forward Media Marketing in 2020 with one belief: contractors deserve a marketing partner that understands their business completely, not one learning on their dime.
Today FMM is the growth engine behind 200+ contractor businesses across North America, the host of PaintCon, the voice behind The Forward Thinking Podcast, and the team behind the Forward Media Millionaire Club.
2020Founded
200+Contractors grown
$100M+Tracked sales
Why contractors choose FWD
A partner, not a vendor.
01
Contractor specialists since 2020
We only do home services. Your strategist has seen your exact problem dozens of times.
02
A dedicated team
Every account gets a Digital Strategist running the ads and a Client Success Manager coaching the business.
03
English, French & Spanish
Our sales and fulfilment teams serve you in English, French and Spanish, from your first call through onboarding and ongoing management.
04
Radical transparency
Pulse shows you every dollar in and every job out. If something's not working, you'll know when we do.
05
A community of winners
Surround yourself with owners already doing what you want to do, online and in the room at PaintCon.
06
Trusted by the industry
A-rated BBB business, PCA member and DripJobs service partner.
What's included
Everything you need to grow. One partner.
Three core services that bring in the leads, plus the coaching, community, training and software that help you turn them into signed jobs.
Core · 02
Google Ads
Search + Local ServicesShow up first when a homeowner is searching for exactly what you do. The highest-intent lead there is.
- Search & Local Services Ads
- Keyword + ZIP targeting
- Calls & forms tracked to the sale
Core · 03
Website Development
Sites + quote funnelsHigh-converting websites and quote funnels built to turn clicks into booked estimates.
- Custom contractor websites
- Quote funnels & landing pages
- Built for speed on mobile
Also includedEvery partnership comes with
Weekly coaching calls
Led by 8-figure contractors.
24/7 community access
Our private community of contractors, any time, day or night.
Training library
Content, appointment setting, sales, production and more.
Pulse software
Our custom software: full marketing data from lead to sale.
How it works
From first call to full calendar.
No 40-page proposals. No 90-day "learning phase" excuses. A clear plan, a fast launch, and numbers you can check every morning.
Step 01
Book your Blueprint call
We audit your market, numbers and current marketing, then map exactly how many jobs we'd target and what it takes to get there.
Step 02
We build & launch
Creative, targeting, lead forms, website fixes and CRM hookups, done for you. Most clients see leads within 24 to 48 hours of launch.
Step 03
Scale with Pulse
Weekly optimizations and bi-weekly coaching, tracked to closed revenue. When it's working, we pour fuel on it.
Is this a fit?
We're picky. On purpose.
We only win when you close jobs, so we only take on contractors we know we can grow.
A great fit if you…
- Run an established business doing ~$300K–$15M+ a year
- Have crews or subs ready for more work
- Answer new leads fast (minutes, not days)
- Will film a few short videos on real jobs
- Want to know your real numbers
Not a fit if you…
- Want the cheapest leads, not the most jobs
- Are booked out for months with no plans to grow
- Won't follow up on leads within the day
- Expect results without changing anything
The team
The people behind your growth.
Strategists, creatives, web developers, success managers and analysts across the US, Canada and beyond, all focused on one number: the jobs you close.
Hosted by Lucas Jensen
PaintCon: the industry's biggest stage. We built it.
The world's largest event for painting contractors. Five tactical days of sales, marketing, AI, leadership and operations from operators running $5M–$400M companies, headlined by Tommy Mello.
Fort Lauderdale, FL · Nov 18–22, 2026
0Contractors & leaders
0Operator speakers
5Days, nothing gatekept
FAQ
Straight answers.
Who do you work with?
Established home-service contractors doing roughly $300K to $15M+ a year: painting, cabinet refinishing, epoxy and garage floors, concrete coatings, masonry, siding, flooring, remodeling and more. If you have crews (or subs) ready for more work and someone who answers new leads fast, we should talk.
How fast will I see leads?
Most clients see leads within 24 to 48 hours of launch. From there we optimize weekly toward booked estimates and closed jobs, not cheap clicks.
How do I know it's actually working?
Every lead, appointment and closed job is tracked back to the ad that produced it in Pulse, our client dashboard. You'll see spend, revenue and ROAS in one place, updated daily. It's how we know our clients have closed $100M+ in tracked sales.
What's included beyond the ads?
Meta + Google campaigns, creative production and scripts, CRM and lead-flow setup, weekly coaching on speed-to-lead and closing, access to our contractor community, and a dedicated strategist plus client success manager on your account.
Do I need to film content?
A little goes a long way. Owner and sales-rep videos filmed on real jobs are our best performers, because homeowners trust the person who'll actually show up. We send you the scripts; our creative team does the rest.
Is there a long-term contract?
We'll walk through options on your Blueprint call. We'd rather keep you with results than with paperwork, which is why we track everything to the dollar.
Do you work in French or Spanish?
Yes. Our sales and fulfilment teams serve you in English, French and Spanish, from your first call through onboarding and ongoing management.
Your market · your growth
Ready to be our next million-dollar story?
Grab a free Marketing Blueprint call. We'll review your numbers, show you where jobs are leaking, and map the plan to fill your calendar.
Keep learning · free
Watch what the top 1% are doing.
Real operators, real numbers, nothing gatekept. Binge the channel and The Forward Thinking Podcast before your call.
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